ESPN is in a UFC frenzy right now. They have finally realized that they need to cover the sport and are discussing the best way to initiate coverage.
The fact that this past weekend, despite the World Cup final, Wimbledon and the Baseball allstar game, the #1 most searched term on ESPN.com was...
That's right fellas, the revolution is underway. Too bad UFC is a private company... I'd be buying its stock all day long otherwise.
Last edited by LawFitz; 07-12-2006 at 01:22 PM.