Whats it say he wants to lower them to?
He pretty much says they aren't going to lower them because they actually know what they are doing.
Think about it guys, is lowering the prices going to make that much of a difference? 300,000 are going to be bought at the price they are at now. Lower the price to half that is not going to over double the amount sold. They could probably make more money but increasing the price by 5-10 dollars then they could gain by decreasing the price.