Originally Posted by Ramp36
Tito seems to play quite a bit to the cameras. The flipping off of Shamrock being a huge booster for him to get people talking about him. He has said it isn't about the money now it is more about the title and his legacy.
Do you feel the show was really him or did he see it as the perfect marketing tool? It definitely has people talking about him and changing their opinion.
It was set up to highlight the rivalry, Tito was just a better coach for the physical side of things and had a better awareness of what the show could do for him. They got to see him as a person rather than when he is hyped up trying to get a reaction from an opponent. He wasn't what I thought and it did him a great amount of help in terms of his career, fanbase, and also for future acting projects.