When the first one came out, me and my buddy got it at 12:01 am the day it came out! I fully paid it off already and will definitely have to get it day 1.
I was looking at their site to see if they were doing a midnight launch thing again this year, but it was not anywhere to be found. Bummer, I'd be on line at midnight too. Probably not doing it because there aren't many other games coming out that same day that would get people to the stores early.