I always like talking basketball
Lebron IS the best basketball player today. Period. Kobe had his time and its over. Lebron is here and right now me and at least half of NBA fans out there think he is the best. And basketball is second or third sport in the US. So a sport televison talking about one of most important sports biggest stars? And there is all this talk about him leaving Cavs and going somwhere else...And at summer time, there are no sport events (beside World Cup) to talk about and if they talked about WC all the time then that would get boring. It's completly natural for a sport station to be talking about Lebron James.