Jones (Beat Bader, Vera, Matyushenko 6-1 in UFC) earned his shot more than...
Brock Lesnar (Beat Heath Herring 1-1 in UFC)
Matt Serra (beat Chris Lytle and won TUF 5-4 in UFC)
Dan Hardy (Beat Mike Swick 4-0 in UFC, 3 decisions)
Shogun Rua (Beat the geriatric ward of UFC in Chuck Liddell and Mark Coleman 2-1 in UFC)
Forrest Griffin (Beat Hector Ramerez and Shogun who was coming off knee surgery 6-2 in UFC)
Randy Couture (Came out of retirement after a loss 11-5 in UFC)
Anderson Silva (Beat Chris Leben 1-0 in UFC)
Travis Lutter (Beat Patrick Cote and won TUF 2-2 in UFC)
and the list goes on and on.
I think UFC is getting to a point where fighters almost have to go on 10 fight win streaks to even get a title shot unless they are somehow tapped by the marketing blitz. Look at guys like Sotiropoulos, JDS, Jim Miller, Fitch and Jon Jones.
Go back and look at anyones record just 3 or 4 years ago and you would see that by 6-1 (Jones) in the UFC it would have been insane for them to NOT have a title shot, much less 8-1 (Miller) or 7-0 (Soti), regardless of the chumps the beat.