He'll sell enough merchandise/make enough money on the side to keep going until his "boss" gives in. While he's stable, they will all be losing money, that's the point.
edit - on a side note, my feets are sooo soft.
“Anna, my strong, terrifying Anna.” -Cas
"You lack the testicular fortitude to study under me" -Elodin
“slow and drunk is no match for fast and scared shitless.”-Jacob