About the strategy: nothing new here - greco-roman wrestlers love the clinch. They use it for their throws.
Taking Shogun down is the right plan for Jones.
I really do think that Jones height and ability to takedown from the clinch is the reason why jones wants to be there. It makes perfect sense. He is taller than shogun so no need to be overly concerned about knees to the head and shoguns will be very worried about the takedown and may leave himself open to some strikes in the clinch. Watch for an elbow from Jones in the clinch. He will wait for Shogun to defend the takedown from the clinch and Jones will pepper with somes knees as a decoy before throwing a big elbow. Might not end that way but I thnk thats a big opening he will have.