My guess is the big picture would be to dissolve strikeforce eventually, take the talent drop the dead weight, and finally monopolizes the fight game as the biggest in the world. I always find the women's fights interesting but don't think Dana is a fan of having that as a division so imo strikeforce is the only organization keeping that alive for the girls.
Being a female fighter must suck. You love the sport of mma, want to make a living out of it but can't because there aren't any possibilities. I'm sure Dana would create a women's division for the UFC if there was enough talent.