That choke wasn't held that long compared to other late stoppages. The worst that comes to mind is Davis vs Diaz. Lawlor vs Weidman was pretty bad too if I remember right.
Lawlor/Weidman was terrible, Weidman tried to tell the ref Lawlor was out and everything and Dana took that ref to task at the post fight press conference.
The thing that made Jones/Machida so bad was Machida literally face planted into the canvas while he was unconcious. As soon as Big John saw the arm go down he stopped it and Jones just let him drop.