Chael is fake, if its taking you this long to figure out, more the funny on you.
He says stuff right out of the WWE, he takes pre-fight hype to the next level, and its probably gained the most fame just from pure talk alone than anyone else. Tito paved the way, and he's taking it to the next level. Giving Anderson his toughest fight also doesn't hurt either. You can hate Chael all you want, but what other man was that close to stopping Anderson since he joined the UFC? none.
Look at all the people who talk shit about GSP, and then slowly are forgotten about after he beats them soundly. Thats what Anderson needs to do, thats what he said he will do on radio.
A lot of people often seem to forget that Silva was on a streak of uninteresting fights against incredibly inferior opponents/having terrible performances. Silva lost a lot of interest after Cote, Leites, Maia, and although he KO'd Forest, that was a complete joke of a fight. Chael came in and generated more excitement for a Silva fight then there ever has been.