This is the more logical side of things yes. I'm kind of worried though, the UFC seems to be lacking real big title fights in the last few years and once this one goes by there might be a drought that causes people to lose interest.
Brock and GSP used to be the biggest draws but it's Chael now, there aren't enough fighters that understand the promotional aspect of the UFC. Yes a lot of what Chael says is stupid, immature and untrue but it hypes fights. I hate the immature insults and all that, but it just might break UFC viewership records at 148. Without Sonnen Anderson would be an afterthought these days, knocking out Okami and Belfort in the first round. Sonnen is the perfect counterpart to Silva stylistically.
This fight probably won't even do a million buys, unless they put the full court press on during the week of. Maybe if the Primetime was 3 weeks and on FX I could see it.
Their first fight only got 600,000 and it was on a much, much better card.