"[Anderson Silva vs. Chael Sonnen] is the biggest everything in UFC history. It's the biggest rivalry, the biggest fight. We broke every record as far as the business goes that we've ever had this weekend…. This one was pretty decisive. He's beat him twice. It's not like this is the rubber match. He beat him twice. He beat him. Chael is in a position that most guys are -- when you go on a run at the title, and you lost two times, back at the end of the line."