In the face of tons empirical data spanning over seventy years in the study of cigarettes and its effects on humans you can just say its fake because its what you want it to be?
I drank, smoked and ate terrible food last night. It would be nice if those things weren't bad for me. I'd like to believe they aren't, but its the choice I've made to see the world around me as it truly is rather than how I would like it to be.
As I said, nobody in this world dies of cigarretes. People die because of lung cancer which can be cause by hundreds of things including cigarettes. I seriously doubt the people who made the statistics followed the people who died around all their life to look at their lifestyle. Fake may be the wrong word, maybe unprecise or incorrect.