When a fighter knows that he will be catapulted to the #1 contender if he violently finishes he will go for it if he's hungry enough.
Dana created that exact scenerio.
I give all the credit to the athletes for putting on those amazing performances..... and I give Dana the credit that he deserves for lighting a fire under their asses.
I don't think the fights would have gone down any differently had he put that out there or not. Machida would've still KO'd bader and Shogun would've still gone to war with Vera.