Correction you can't build a women's sport. The only ones that get any coverage, tennis and beach volleyball are because of sex appeal.
If only there was some way to take a group of women and put them in a house and have them fight every week.
You might even put some lesbians in the house to see if they end up engaging in some sort of sexual relationship only to have to fight at the end.
But as we all know their are no lesbians in MMA, a show like that would never work, and nobody would watch women acting a fool and fighting with each other.