Hawndo's video post brought up a great point, JBJ stepped up on short notice to fight Shogun for the title, he saved a PPV to get a shot at the world title. It's a shame that he won't do it again, I guess he's ok with short-notice fights if he has something to gain from it like a world title, but he's not okay to take short-notice fights for the benefit of the company that made him a star, the fighters on the card...even the fans who idolise the guy.
Everyone keeps saying JBJ earned his place and has the right to pick and choose whoever he wants because he's some god or something. Fact of the matter is that UFC got him here and he owes it to the UFC and the fans to be there for them like they were there for him. Douche move and he will see the consequences, I'm sure.