Originally Posted by The Best Around
Paying out the fighters was the last of their problems. The advertising/marketing money spent and loss of sponsor ships. Not to mention live gate. And figure 151 & 152 would have done maybe 700K buys put together and 152 will now do around 550K buys, so they lost out on 150K buys (millions of dollars right there) and sponsorship money for an extra PPV. Overall lost millions of dollars. Only positive for the UFC is they got a lot of publicity from it (seriously, when does ESPN ever want to bring on an MMA fighter on the show ASAP?).
Yea, i meant overall its a big hit - it all adds up to a huge hit to them. All down to Jones not wanting to fight a out of shape 185lber too....