The real reason why Jones denied the offer to fight Chael was not because how how dangerous an opponent Chael was (Or this case, wasn't), but because they wanted to deny Chael from skipping everybody he would've had to fight, and going straight to the title shot despite coming off a title shot loss. Greg Jackson loosely outlines this in the video.
That is pure selfishness, plain and simple. They are willing to sacrifice countless other fighters in their desire to prove who deserves a shot & who does not. There is no other way to look at.