Now a days they go for personality and thats really it. Iv seen some of them have more losses on their record then wins. I think i saw someone with a 0-0 record. And some guys are there strictly for TV. They dont even look disappointed when they lose.
Ben Henderson proves this as much as anyone, he was denied entry to Tuf and signed onto WEC instead. That was for the UK vs. USA series, would of had a champion from it.