Originally Posted by Spec0688
I'll read it later when I have more time, but should they really be counting PPV buys as money lost, when in fact they haven't even earned it yet?
The only money loss I would really count that the UFC lost was all the marketing, canceling venue fee, money to fighters and things like that.
from a business point of view, expected value on an investment that does not actualize is considered a loss. Stock prices are largely determined by future expected earnings.