MMA Forum - UFC Forums - UFC Results - MMA Videos - View Single Post - UFC 151 Cancellation Was at Least a $40 Million Hit for All Parties Involved
View Single Post
post #9 of (permalink) Old 09-08-2012, 03:49 AM
Join Date: Apr 2007
Posts: 3,709
Originally Posted by Spec0688 View Post
I'll read it later when I have more time, but should they really be counting PPV buys as money lost, when in fact they haven't even earned it yet?

The only money loss I would really count that the UFC lost was all the marketing, canceling venue fee, money to fighters and things like that.
from a business point of view, expected value on an investment that does not actualize is considered a loss. Stock prices are largely determined by future expected earnings.
rabakill is offline  
For the best viewing experience please update your browser to Google Chrome