from a business point of view, expected value on an investment that does not actualize is considered a loss. Stock prices are largely determined by future expected earnings.
That's the problem and risk with such business approaches. You can calculate with more money and therefor deal with bigger projects, but if it doesn't work out like you planned, you can also lose more money. That's something you have to accept. Credit based business has become so natural nowadays that people tend to forget that there is also a big risk when you deal and calculate with money which you actually don't have.