Pay to play is effectively over with GW2. Free to play is the future.
I think F2P is the future as well. As long as it doesn't become P2W when it comes down to endgame, i'm all for it. I have no problem on the games giving out better armour before the level cap though.
Part of me hates the MMO's with the payment system. You can pay with a credit card (which aren't much for use in Estonia) and debit cards (the ones we don't have in here) so it's easy to see why i'm so pro-f2p. Not that i'm cheap, i literally can't pay for some things that i want.