So they are basically saying they are doing a sub based business model unless the game cannot sustain it.
I do agree with what they said about how it is going to be harder to ask for monthly money (especially as a new game) when some established games are already f2p after you purchase the actual game. (Starcraft, Diablo, Guild Wars and even rumors of WoW going F2P once Blizzard releases "Titan" a few years down the road)
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