It is just hard for them to make a case for another shot after losing 2 already. It's not the fact that they can do enough to warrant a shot, it's that it will be hard to sell JDS/Cain 3 when JDS is up 2-0.
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Since HW is so weak though, it won't take long for Cain to get another shot. They arent going to put someone like Struve or Nelson in the title picture over him if they have won the same amount. The only guys who would warrent a shot over him based on their popularity are Werdum, Overeem, Cormier etc. There arent many, so unlike the situation at LHW, he wont have a long wait.