This does three things in my opinion... proves there are just too many cards lately, REALLY proves how much more popular the larger weight classes are, and REALLY REALLY proves how well Chael Sonnen can sell a Pay Per View.
The UFC is first a business, and if they don't give Chael a shot at Jones after he beats Forrest, they're fools... it will be larger than UFC 100, I'm sure of it.
Silva/Belfort did 725k; that is more than Rashad and Bones which is his biggest number thus far. Bones just isn't a huge draw yet. He does consistently good numbers but he has only really been in the spotlight for about a year and a half now.
These Silva/Bonnar promos are great I wouldn't be surprised if it did 500k despite almost no one thinking Bonnar has any kind of shot at winning.