Oh whatever, cynic. If I found out a drug addicted Dana White had personally kidnapped Dennis Hallman's kid then I probably wouldn't stop watching UFC and I'm sure a lot of people wouldn't either. They don't need to make people feel warm and fuzzy inside to get them to pay to watch fights, so I don't see why they'd bother.
how is it cynical?
ever heard of Twitter? Facebook?
There are no secrets any more.