Well he did a shit job of promoting it. With Sasha, cool, it makes sense because Sasha is the star. When you're playing a jobber who's entire role got shown in the trailers, spamming legitimate interviews with it is just going to turn people away.
A lot of people said they didnt want to watch HCTB because it seemed a bit stupid...and now Mayhem is making himself the promotor...nuff said.
Thanks to Ape for the sig.