Chael is as much of a fake for "Playing the bad guy" Though - and honestly, this shit about Jones being a super horrible douchebag is just fan hate based on nothing.
the thing is
Chael does it for the fun of it and making $$$, he's obviously faking his persona
Jones does it because he wants to be liked and thinks he's genuinely fooling people with his act (and it works for some)
Chael is an adult, Jones is a kid
Chael probably perfectly knows who he is as a person, Jones still seems in the "post teen age" phase when he's still figuring out who he is.