Lol just another pathetic Dana attempt to get people to tune in. Didn't he say Hendricks would get a title shot if he beat Koscheck? The "whoever wins most impressive" turned into Sonnen getting a shot.
It's hard to say who should get it out of the Shogun/Gustaffson and Hendo/Machida fights. I'd probably go 1. Hendo 2. Gustaffson 3. Machida 4. Shogun in terms of who would deserve it based on if they win.