Originally Posted by Rastaman
I think it is a great idea in this particular case for the UFC because their card is on free TV and obviously the boxing is PPV. If average fans of fighting sports are given the choice to watch boxing or the UFC, they'll likely choose the one that doesn't cost $55. Plus, with the early start time for UFC, you could easily watch both (I know I will).
Pacquiao/Maruez costs more than 55 bucks actually.