They Key Demo's have little to do with buying UFC products in the future. That demographic is key because that is the demo that most advertisers are attempting to reach. That group are the ones that research has shown to be the most influenced by advertisements and the most likely to try a new brand of any product. So, while yes, they may be the ones who will also buy more UFC stuff, the advertisers do not care about that, they care about their own products.
Exactly. Advertisers are willing to pay more for a program that attracts that demographic because it means a higher chance of their product selling. It's win win on both sides.
"Let them see that their words can cut you, and you'll never be free of the mockery. If they want to give you a name, take it, make it your own. Then they can't hurt you with it anymore." - Tyrion Lannister