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post #8 of (permalink) Old 12-12-2012, 01:20 PM
Soakked's Avatar
Join Date: Feb 2007
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Originally Posted by DanTheJu View Post
They Key Demo's have little to do with buying UFC products in the future. That demographic is key because that is the demo that most advertisers are attempting to reach. That group are the ones that research has shown to be the most influenced by advertisements and the most likely to try a new brand of any product. So, while yes, they may be the ones who will also buy more UFC stuff, the advertisers do not care about that, they care about their own products.
Exactly. Advertisers are willing to pay more for a program that attracts that demographic because it means a higher chance of their product selling. It's win win on both sides.

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