When did Rory start getting as much heat as Jones? So he tooled BJ and called out the one guy who beat him...the difference between Rory and Jones is that Rory doesn't have a self righteous attitude and a pretentious demeanor. Rory keeps it pretty real, and I respect that.
It's fun to make fun of the guy though because he's still young and isn't super confident with who he is yet, so he comes off kind of creepy and fiendish. It would be hilarious though if he embraced the stereotype that he's some stone cold psychopath who doesn't give a shit about anyone but himself, if he rolled with it, no one would hate him for it.