This is Hendricks simply playing the game of thrones. He's not being a baby or crying, (well he is, but he's doing it intentionally to talk crap and start drama and gain interest). Hendricks is smarter than he looks it would seem, he realises what the UFC is all about now and he's going along with it. I applaud him for playing the game. If Johnny keeps on talking "fake" shit, trashes GSP and Nick Diaz he may actually get the fight and make a huge pay day, or at least get a number one contenders fight with Diaz and make a bomb in the process.
Keep the trash talk coming Johnny, but remember that in the game of thrones there is no middle ground, you either win or die. Chael Sonnen tried to play the game against Anderson Silva, but he lost to the true king.