Honestly if Hendricks can make a big deal about this he'll get the fight LOL
If he can be real, and sell the fight, the UFC will give it to him cuz it will be marketed better. He needs to learn from Chael Sonnen and just shit talk his way into a fight. He should call out Nick Diaz on being undeserving of the fight, he should bring up how he's knocked out his competition on a first round basis, he should bring up how Nick Diaz is a pothead etc. there's so much he has going for him he could totally earn himself the fight by just trash talking. So keep it up Hendricks, unlike Sonnen, you deserve it.
Hendricks is doing what he needs to do as you mentioned above. He realizes by not talking shit he won't get where he wants to get, which is the title. So he is starting to stir the pot and talk crap.