Originally Posted by Hellboy
This article seems unnecessary. I don't see many people talk about Cain's standup in the leadup to this fight.
It's actually relevant, because people in the MMA media aren't allowed to speak about Cain's weaknesses for fear that they will scare away the potential windfall of the Latino market if he is champ again.
If he is billed as the weaker opponent, people won't tune in (especially the demographic mentioned) despite JDS being the more dominant and well-rounded fighter. Someone can quote me if i'm wrong, but Brazilian's don't pay for PPV, they have a channel to watch the fights on (may be a pay sports channel) but not the $50-60 that North American's pay.
If Cain is champ, the lower 48 and California pay $$$,