I think being normal or yourself instead of acting or trying to be something you're not brushes of well with the public because more people can relate to it. Once they step in the ring the switch gets turned on and it's beast mode ala Fedor. People love that in my opinion, more so then anything else.
That's true, really true but Fedor had no personality either.
I'm meaning when you here them talk etc. you never see Cain laughing or angry or show any real emotion when he speaks. I'm not saying he should act, I'm just saying he has very little personality and that's ok... Not everyone can be pat Barry.