would guess its one of those things where they count how fighters behave outside of the cage as much as they do how well they fight inside of it.
Bendo must have done the most press conferences and public appearances, etc. He didnt DUI and crash his bentley like JBJ & didn't do anything that might tarnish the UFC and MMA's image.
Silva living in brazil probably did the least number of public appearances, etc.
its like a worker of the month thing?