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post #46 of (permalink) Old 01-14-2013, 03:54 PM
H33LHooK's Avatar
Join Date: Jul 2011
Location: Where it's cold- very cold.
Posts: 691
LW needs a more marketable champion?

Is there some sizable demographic you're thinking of that the UFC is missing out on they don't already have?

IMO, the UFC already has all the low-hanging fruit in terms of their potential audience. So unless you're talking about something like a Chinese LW champion, I don't see how a different LW champ has any significant potential positive impact on PPV's/revenue.

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