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post #28 of (permalink) Old 01-15-2013, 12:43 PM
Join Date: Jan 2010
Posts: 9,844
It isn't a new thing. Back in the day it was more because of the lack of contenders and big names.

The 2 recent ones, Diaz and Sonnen are due to selling more. Diaz was given it because he sells well and he fought a close fight to the #2 WW. Sonnen is getting it because he is a mouth that sells and they wanted to revive TUF.
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