Dude's a lone wolf. Solid fighter, but he just does things his own way. If it's about merchandising or rights to his nickname(s) that's gotta be pretty innocuous.
Fun fact: Did you know Mirko beat him three times then asked em to train with em...lolz!
Marcus Aurelius: Tell me again, Maximus, why are we here?
Maximus: For the glory of the Empire, sire.
Baked, not fried... the healthy choice.