There is no rhyme or reason to how the UFC should be ran. There has always been undeserved title shots.
The funny thing is fans think they know how it should be ran. Or they want it ran a certain way...and when it isn't then Dana is doing bad for the sport. Or the UFC is wrong and MMA Forum poster is right.
If there was a set of guidelines as to how it would be ran...then sure. But there isn't. It used to be ran like the wild west. And still in some ways is today. The right way to run your organization is to make profit. That is the only real rule, as much as some fans like to delusion themselves into thinking otherwise.