There is no rhyme or reason to how the UFC should be ran. There has always been undeserved title shots.
The funny thing is fans think they know how it should be ran. Or they want it ran a certain way...and when it isn't then Dana is doing bad for the sport. Or the UFC is wrong and MMA Forum poster is right.
If there was a set of guidelines as to how it would be ran...then sure. But there isn't. It used to be ran like the wild west. And still in some ways is today. The right way to run your organization is to make profit. That is the only real rule, as much as some fans like to delusion themselves into thinking otherwise.
It's not just posters and fans. It's also the athletes, the guys actually competing in the organization. We have seen a huge number of fighters come out now with problems with how shots are being given out. It's a slap in the face to the fighters. That is why so many are speaking out. Not fanboys, but fighters.