I thought far more chilling, was Jones coaching the fighters how to do elbow strikes on the ground. All that stuff about show him his own blood, smash him, the rabid chanting about smashing your opponent's face.
And that kick, great technique, but shame to see that poor bastard sacrificed on the altar of violence. It's like we've gone way back into prehistory, just before someone came up with the idea, "hey wait a minute, what if there was a way that men could compete against each other without causing serious injury to each other".
The thing is, watching someone get knocked out isn't that interesting. It has a morbid YouTube like curiosity. It would be sort of interesting, to see a person get knocked out.
But what is the real enjoyment?