Let's be real here, the UFC peaked in 2011 and has been on a gradual decline since 2012 led by continuous bad decisions by Dana White and UFC management in general. Decisions like making a Flyweight division, making a women's division, EXPANDING TUF when most people want it abolished, giving multiple title shots to fighters coming off losses, cutting Jon Fitch a top 10 WW when guys like Dan Hardy still have a job, etc. are slowly but surely ruining the UFC.
Dana's ego and vision is far bigger than his revenue and the UFC is beginning to feel the hurt financially. I would expect Bellator to become more and more of a serious competitor to the UFC in the coming years.