it's not a sport when are people gonna get that, a sport you play like let's play soccer or basketball you don't see lets play boxing or mma, the fighting business is built and thrives on match ups and what is most exciting instead of the top team has to fight this team because they won the most.
And besides we've already tried the top contender wins and gets a title that we know he is gonna get crushed in or be boring ala fitch vs gsp or mir vs JDS or leites vs silva or i could go on for days, hell belfort made any jon jones fight more exciting with no preperation and being a mediocre fighter than any lhw has.
I couldn't disagree more. Wrestling is a sport and you don't play wrestling. You win and you advance, nothing subjective about it.
I also completely disagree about your views on who should fight for the title. If Jon Fitch proves over and over again he is the #2 in the division then he should get multiple title shots, regardless of the outcome of those title fights. In the cage accomplishments and the actual outcome of fights should never be trumped in favor of style matchup or marketability. That makes the belt hollow. You prove you are the best by constantly beating the best in your division. That's how it should work. Popularity should never be a factor. The fighters want the fights to matter. They are fighters. It doesn't matter if they have personality, it matters if they can win fights.