Cutting Fitch makes sense the guy was making huge money because he was the consus #2 WW, but at the same time he wasn't a guy many people paid to see. The UFC paid him big money because it kept him from going somewhere else and allowed them to keep a guy who could go elsewhere pick up some wins and add legitimacy to them. Say if Fitch went to Bellator after the GSP fight and got soundly beaten by Askren then GSP's #1 WW spot could be questioned. Now he has won only one of his last 4 fights and that risk is gone. This makes Fitch's value drastically drop from a business perspective. I highly doubt from Dana's comments that if Fitch had been willing to fight for less money that he wouldn't still have a place in the UFC. They release him he will go to a second tier promotion as a marquee guy and make better money than being a second tier fighter in the marquee organization. Once he has rebuilt his reputation and record he can come back with a repaired market value to the UFC. The UFC never made much money off Jon Fitch but Jon Fitch made money so the UFC could prevent somebody else from making a marketable name off Jon Fitch.
The UFC is a sport and its not about being WWE like its not fake its just that people are ignorant of the fact that first and foremost the UFC is a business whose goal is to make money.
"If you get hit and it hurts hit him back you not knocked out yet."-Joe Doerksen
The Toxic Terrors (FFL)
Demetrious Johnson*Eduardo Dantas*Rafael Silva*Zach Makovsky*Michael Page