Dana is a smart guy. I think he knows what he's doing. It could possibly be he is adding one or 2 here and there to simply keep it simplae at first, then once the "fan base" increases, he will "expand". That's what I would do. It's good business. True he might be loosing money at first, we dont know this, but eventually, he could end up the next Vince McMann (SP?).
I know folks here at work that are starting to watch it. If there are too many fighters to know, it could turn people away, because they "dont know".
Does that make any sense.