The problem is everytime an mmo comes out it gets hyped up as the WoW killer. So it is constantly compared to it. People start talking about how insanely awesome this and that are going to be and it gets to the point that the game will just never live up to the hype.
But yeah, GW could have done a lot of things better imo.
"Don't be shocked that people die. Be surprised you're still alive."