Dana is such a lying tool. Somebody fire this egotistical, pathological liar before he ruins this sport.
And before I get another "Dana built this sport" ... no he didn't. The Feritta's billions and the inherent popularity of combat instinct in humanity built it, just like Boxing built itself. Dana just rode along with the money and has done everything stupid possible to ruin it lately, but the sport and the first mover's advantage for the UFC is just very resilient.